Farren blended a candy bar containing both nuts and marshmallows into a batch of ice cream, thus inventing not only a brand-new flavor but the whole concept of mix-ins to which Cold Stone Creamery would later owe its existence.
Well, it seems that Farren was also friends with two men also in the ice cream and candy business: William Dreyer and Joseph Edy. As Julianne Feder tells the story, Dreyer was the ice cream maker and Edy the candymaker, and they created their version of Rocky Road also in as "something uplifting for their customers" after the stock market crash left the country in such bad shape. She supplied the detail that, "Dreyer took big full marshmallows from Edy and cut them up into perfect bite size pieces with his wife's pinking shears, crushed some toasted nuts and mixed them both into his rich chocolate ice cream.
The new Rocky Road collection is designed to send ice cream lovers on a treasure hunt of indulgent mix-ins, full of flavor, decadence and texture. It's indulgence that the whole family can enjoy. We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy. Home » Rocky Road inventor releases collection inspired by the original.
Godiva releases new chocolate collection for Valentine's Day. Inside, photos of foodstuffs line the walls, and fiberglass displays highlight new products. Even the bathrooms sport technicolor advertisements for ice cream cones and popsicles. When it comes to the rocky road debate, she brushes off Fentons narrative. Better yet, she says she has proof. No date, no signature. I already knew that. Although multimillion-dollar Nestle may dwarf Fentons today, the latter is no sob story.
Fentons sells an estimated one ton of ice cream each day. Whidden says he has turned down opportunities for further expansion. One crowded weekend afternoon, the sun streams through the original Fentons windows, dappling a something couple sharing one of those famous fudge-slung sundaes. Nearby, an older gentleman in a golf cap and wheelchair sits with two elderly family members, chatting over bowls scraped nearly clean. A bell that rings for birthdays peals repeatedly, prompting the crowd of customers to break into song.
Most of these vintage elements are re-creations; Whidden says he hopes they help customers indulge in a bit of ice cream nostalgia that connects them to other sweet memories. He misses when competitors were more respectful, sometimes even friendly. The strange history of rocky road ultimately boils down to three businessmen in a small city a hundred years ago, contemporaries who were friends and shared what they had.
At the Oakland shop, a black-and-white print shows a young boy eating a sundae, his eyes wide with enthusiasm. He never corrects them. By providing your email, you agree to the Quartz Privacy Policy. Skip to navigation Skip to content. Discover Membership. Editions Quartz. The chocolate flavor covered up the spoiled flavor of the candy while nuts provided a wonderfully crunchy texture.
The popular dessert spread back to Britain and eventually the United States. Rocky Road ice cream has a tie to the most financially dire time in United States history.
Dreyer, who first began creating ice cream during the Great Depression, thought people could use some cheering up during this difficult time. Partnering with candy maker Joseph Edy, he debuted the first incarnation of the now famous flavor in Oakland, California in He also originally used walnuts in place of the almonds now more widely used in Rocky Road recipes.
There are contradictory claims that the recipe came from creamery owner George Fenton.
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