See Today's Synonym. It can also mean a particularly fashionable outfit, or the photoshoot involved in taking an ootd photo for a social network. It has connotations of style, trendiness, and being well put together. An ootd can also refer to the actual photographs that comprise an ootd post.
This use appears, for instance, in posts about how to take the perfect ootd. This suggests that there can be a certain style to ootd photographs. There are many related fashion and beauty terms that use the same concepts in a slightly different way. Muotd stands for make-up of the day , and involves posting the make-up that user wore that day. A very similar concept is notd, or nails of the day.
While ootd is used more commonly among women, many men also show off their fresh-looking threads on social media with ootd. This is not meant to be a formal definition of ootd like most terms we define on Dictionary. OOTD is used as a hashtag on Instagram posts featuring photos or videos of someone wearing a nice outfit.
Someone's caption on an Instagram post of a photo of them wearing a new shirt. The caption of a fashion blogger's Instagram post of a photo of her wearing a fashionable sweater that she likes.
OOTD is frequently used by fashion bloggers and influencers on Instagram. It seems to be much more popular among women than men. According to Google Trends, searches for it began in late and early This is around the same time that Instagram was founded. Google searches for OOTD increased dramatically in when the hashtag was quickly increasing in popularity on Instgram. Instagram was a new social network and not many were using hashtags on their fashion photos on Twitter.
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